Alterna

Transformation... after just one use

Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, we believe that you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That's why Alterna products are: Pure. Proven. Professional.Caviar, Seasilk, Bamboo, Kendi Oil & more—these precious, sustainable ingredients deliver pure, powerful benefits.Alterna beauty products are FREE OF Parabens, Sulfates, Phthalates & other harsh or unnecessary additives.This FREE OF claim appears on the front of every Alterna bottle